The New Brands 4 Tastemakers Think You Should Know About
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Alex Steinherr
Contributing Editor
FRENKEN is one of those rare brands that makes clothes feel genuinely exciting again. It sits at the intersection of sharp menswear tailoring and modern femininity, creating pieces that feel both directional and incredibly wearable. I love the way it reimagines wardrobe staples with unexpected proportions and details, giving them a distinct point of view without sacrificing practicality. Every piece has that elusive quality of feeling fashion-forward yet timeless.
Visit FRANKENFASHION.COM
Follow @ALEXSTEINHERR
Felicity Bird
Fashion Contributor
I came across Gigi Burris while I was looking for an Ascot hat. With so many summer events coming up, it felt too good not to share. The pieces are really beautifully made and just a bit different from the usual occasion wear options. Some are super unique without tipping into OTT territory. I love how a hat can completely shift the feel of an outfit or even become the whole look.
Visit GIGIBURRIS.COM
Follow @FELICITYMBIRD
Rabea Schif
Fashion Contributor
I’ve recently discovered Herbert Levine and have become completely obsessed. The brand manages to strike that rare balance between timeless and playful, offering everything from elegant satin mules and velvet ballet flats to loafers and ankle boots. Every shoe feels like it has personality while remaining incredibly wearable. As someone who loves using accessories to elevate an outfit, these are exactly the kind of shoes that make getting dressed more fun.
Visit HERBERTLEVINE.COM
Follow @RABEASCHIF
Polly Newman
Fashion Editor & Broadcaster
Eikō ai is my most recent discovery and I'm completely obsessed. The Barcelona-based brand draws on Japanese craftsmanship and the pieces don't feel like anything else out there. I was immediately drawn in by the fabrics and drama of the silhouettes – think rich jacquards, fluid shapes and a sense of considered femininity. These feel like the perfect event-season pieces but also the kind of thing you'll reach for years from now.
Visit EIKOAI.COM
Follow @POLLYVNEWMAN
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