This British Brand Knows The Secret To Effortless Style

Emello was founded in 2025 by Victoria Price – a qualified accountant with over two decades of experience, who became one of the youngest people at the time to make Partner at Ernst & Young, aged just 32. After years balancing a high-pressure career, three children & the desire to look & feel her best, she saw a gap: clothing that truly meets the needs of modern women. Emello is the answer – a refined, grown-up label that simplifies your wardrobe without compromising style.  

The Emello woman is busy, dynamic and unapologetically stylish – and the collection reflects that. In a grown-up palette of terracotta, navy and ivory, these are timeless, hard-working pieces designed to remove decision fatigue, ensuring you look polished and feel confident, whatever's on the agenda.

Emello stands apart through its commitment to craft. Its Italian-made knitwear, produced in family-run factories with generations of expertise, is designed to transcend seasons. Made in small batches, these are considered, investment pieces – not trend-driven, but made to last and to earn their place in your wardrobe year after year. 

Shop the collection at EMELLO.COM