Style Rules: Jaime Dillon Ridge

Few people are as comfortable in their own style as Jaime Dillon Ridge. Thanks to her classic and understated aesthetic, the LA-based stylist and creative has worked with the likes of Chanel, Dior and Prada – and grown a following of more than 50k on Instagram. From prioritising sustainability to making neutrals interesting, these are the fashion rules she lives by…
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My style is best described as classic, contemporary and structured. Classic because I invest in timeless pieces I’ll love for years to come, but contemporary because I love clean lines and silhouettes. I also really appreciate a well-cut piece – shape and form is so important.

I try to shop sustainably where possible. I do my best to shop as consciously as possible, whether that’s purchasing from sustainable brands or buying pieces I’ll keep forever and I’m a huge advocate for circular fashion too. My favourite resale sites include places like The Real Real. A sustainable life isn’t about perfection, per se, but educating yourself on key issues and trying to make informed shopping decisions.


Purchase well, not often. The amount of choice we have these days is great, but it can lead to impulse purchases – and, as we all know, the mass consumption that dominates the fashion world is so damaging to the environment. With that in mind, stop and think about how long you plan to have that piece in your wardrobe whether the quality is built to last. Quality is always more important than quantity.

Think before you buy anything new. As a stylist and through my luxury product sourcing company, SAUSSE, I’m exposed to an extensive number of pieces, so it’s easy to start believing you need it all. There are many pieces I’ve bought in the past that I’ve not ended up wearing, so now, whenever I think about buying something I ask myself “Is this the woman I want to be?” It forces me to stop and really consider each and every purchase. 

Ignore the temptation to follow trends. Following of-the-moment trends contradicts the buying ethos I try so hard to maintain, so I only really tap into the ones I believe will be timeless. This summer, I’m looking forward to styling a Vivienne Westwood corset. It’s a trend that’s come back around, but I believe I’ve invested in a piece of fashion history – I’ll be wearing it with wide leg trousers. 


Don’t play favourites. I don’t have a favourite piece in my wardrobe because everything has been chosen carefully – it means almost every item is a favourite for one reason or another. Everything has meaning and is special to me in its own way.

You can usually rely on five key items. The first is a pair of wide leg pants. They’re such an essential as they can be dressed up or down so effortlessly. Georgia Alice is one of my go-to brands for these. Then, a light knit – ideally cashmere or something similar. I don’t leave my house without a layer, even if it’s warm, just in case it gets a little chilly. A great pair of sunglasses is another must-have – the right pair always completes a look. I have a rather large collection, but right now I’m wearing a simple gold Bottega Veneta pair on repeat – they’re so versatile and understated. Then there’s the classic white shirt – they’re seasonless and every woman should have one. Finally, a pair of sandals that go with everything. My Hermès Chypre and Chanel dad sandals see me through from spring until autumn. 


Invest in the pieces you’ll wear on repeat. It’s far better to have a few really beautiful, quality pieces rather than a bigger collection that often needs replacing. If you are in the position to, try saving up for a few hard-working pieces, like a pair of leather trousers, a great blazer or leather boots. Investing in well-made items will save you money in the long run.

Mix things up – it’s the key to making neutral outfits interesting. My suggestion is to combine textures or slightly different shades, as these subtle variations will make for an interesting but still clean and contemporary look. In terms accessories, go for a stronger, darker tone to add depth.

Find your style icon. Mine is Carolyn Bessette-Kennedy. Her style was and still is the epitome of authentic, timeless, elevated dressing. On Instagram, my favourite people to follow are Emily Oberg, Jessica McCormack and Angela Fink. Emily is just so cool, with the kind of timeless style you don’t see too often these days. Jessica’s work and the way she curates her wardrobe it is incomparable, and I love the lustrous diamonds that enrich her feed. The same goes for Angela – she’s a real talent whose work I find really captivating.

The secret to great style is investing in quality pieces that are truly authentic to you and your personal style – and wearing them with confidence. 

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