The Fashion Team’s New Brand Discoveries
The Fashion Team’s New Brand Discoveries
Fashion
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The Fashion Team’s New Brand Discoveries

If your wardrobe could do with freshening up, you’re in luck. From statement jewels to strappy heels, these are some new names to know according to the fashion team…
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Images: @SelviTheLabel | @_SoleilSoleil | @TheLlineOfficial

All products on this page have been selected by our editorial team, however we may make commission on some products.
@SelviTheLabel

Emma Bigger

Senior Fashion Editor

I recently discovered Selvi The Label, founded by Alexandra Benezra. Rooted in timeless design and conscious craftsmanship, each piece is beautifully made in small, family-run ateliers in Bogotá – think premium fabrics, refined silhouettes and small-batch production that prioritises quality over quantity. I love that that the approach is as considered as it is chic. It’s the kind of brand that makes everyday dressing feel special.

Visit SELVITHELABEL.COM
@_SoleilSoleil

Florence Eyres

Shopping Editor

I discovered this Australian brand via the online boutique Tyde London. The pieces feel really unique – from the tie-detail embroidered trousers to the prints, there are so many pieces that are perfect for summer. I love the environmental ethos the founders have too. 

Visit  SOLEILSOLEIL.COM

Nana Acheampong

Fashion Broadcaster & Editor

Founded by Wafaa Ashur, iya is the London-based jewellery label championing individuality through striking design and sustainable craftsmanship. Known for its richly textured gold finishes, sculptural silhouettes and standout sapphires, each piece is designed to make a statement and spark conversation. Handcrafted from recycled sterling silver and finished in luxe 24k gold vermeil, iya is where conscious creation meets elevated everyday style. Expect fluid, organic forms that feel both timeless and unapologetically bold – jewellery that’s as effortless as it is eye-catching.

Visit  IYAOFFICIAL.COM
@TheLlineOfficial

Elaine Lloyd-Jones

Fashion Features Director

I recently discovered The Line – a chic & cool new shoe brand that’s quickly become my latest obsession. Made in Italy, the collection has all the fashion girl favourites: 90s-style strappy kitten heels, minimalist mules, two-tone pumps that feel very Chanel, and the perfect pair of Mary Janes. The colour palette is spot on too – think classic black and white, with pops of red and silver for something a little bolder. They’re the kind of shoes that instantly elevate your look, and I can't wait to see what the brand does next. 

Visit LEVELSHOES.COM
@OneWild.One

Sapna Rao

Fashion & Beauty Editor + Broadcaster

If you love the sparkle of Jessica McCormack or Ariel Ratner, but not the price tag, OneWildOne is a name to know. The demi-fine pieces are waterproof, tarnish-resistant and made in the UK – I’ve been wearing an East-West ring for weeks and haven’t made it down the street without someone asking about it.

Visit ONEWILD.ONE

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.

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