Trend Report: Modern Femininity
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Trend Report: Modern Femininity

Romantic ruffles, organza, floaty silhouettes... Modern femininity was a big trend at the SS24 shows. With event season now on the horizon, it’s time to embrace it – so here’s what you need to know…
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SHUTTERSTOCK

On The Runway

Stella McCartney sent ethereal, airy chiffon dresses adorned with delicate ruffles and frills down her SS24 runway, while Zimmermann went all out with tiered chiffon dresses and blossom floral fabrics. Molly Goddard tapped into the trend with gathered tulle and floor-length skirts shirred at the hip with ruffled petticoats.

SS24 is all about EMBRACING FEMININITY in a COOL AND EFFORTLESS WAY – think BREEZY SILHOUETTES, delicate fabrics, and ruffles.

SHUTTERSTOCK; FIRSTVIEW/SHUTTERSTOCK

How To Wear It Now

The key is to stay on the right side of grown up. It’s important to create contrast and balance too – think a ruffled skirt with a basic tank, a floaty top with loose denim, and a feminine dress with a masculine blazer. Sheer fabrics like lace panels and feminine frills are a wearable nod to the trend – and they’re something the high street is doing so well right now.


SHOP THE PRODUCT EDIT

Ribbed Bodysuit With Ruffles, £19.99 | Zara
Ribbed Bodysuit With Ruffles, £19.99 | Zara
Floral-Appliqué Bustier Top, £145 | & Other Stories
Floral-Appliqué Bustier Top, £145 | & Other Stories
The KEY TO NAILING THE LOOK IS EMBRACING SOFTNESS, elegance and a hint of romance. To make it wearable, STYLE FLOATY, FEMININE PIECES with LOOSE DENIM and MASCULINE TAILORING.

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