The Easy Way To Get 30 Fruits & Veg A Day
The Story
Juice Plus+ was founded with a clear mission – to make it easier for people to benefit from the nutrients found in fruits and vegetables, even when their diets aren’t perfect. Developed in the 1990s, the brand pioneered the idea of concentrating whole-food plant ingredients into daily supplements, using a process that juices fruits and vegetables before gently drying them into nutrient-dense powders. Today, Juice Plus+ has grown into a global wellness brand and one of the most researched nutritional products of its kind, with numerous studies exploring the benefits of its plant-based formulas. The focus remains the same – helping people optimise their diets with concentrated, plant-based nutrition delivered in meaningful doses to support better health over time.
Why Plant Nutrients Matter
When it comes to nutrition, vitamins are only part of the picture. Fruits and vegetables also contain thousands of phytonutrients – naturally occurring plant compounds that help support everything from immune health to overall vitality. Different plants bring different benefits: lycopene-rich tomatoes, beta-carotene-packed carrots, lutein-rich leafy greens and polyphenol-rich berries all contribute their own mix of protective nutrients. It’s why nutritionists often encourage us to eat the rainbow – the more colour and variety on your plate, the broader the range of nutrients you’re getting. Juice Plus+ follows the same principle, combining concentrates from a wide spectrum of fruits and vegetables to help deliver that diversity in one simple daily addition.
The Formulas To Know…
The Everyday Foundation: Capsule Blends
If you’re looking for a simple place to start, the Juice Plus+ Essentials Capsule Blends are designed as a daily nutritional foundation. Each serving combines concentrates from 30 different fruits and vegetables – from apples, oranges and pineapple to broccoli, kale, spinach and blueberries. The formula is split into Fruit, Vegetable and Berry blends, each delivering a slightly different nutritional profile. Fruit capsules bring vitamin-C-rich ingredients like acerola cherries and citrus, vegetable capsules feature greens such as kale, spinach and broccoli, while the berry blend focuses on antioxidant-rich fruits including blueberries, raspberries and pomegranate.
Harvested at peak ripeness and concentrated into powders, the ingredients retain much of the nutritional profile found in whole foods. They’re also supported by more than 40 peer-reviewed scientific publications, making them one of the most researched plant-based supplements of their kind.
Available at JUCIEPLUS.COM
The Drinkable Boost: Superfood Powder
If capsules aren’t your thing, Juice Plus+ Superfood Powder offers a more flexible way to boost your plant intake. Each stick pack contains a blend derived from 30 fruits, vegetables and berries, including ingredients such as beetroot, broccoli, kale, blueberry, ginger and pomegranate, alongside plant-derived nutrients like vitamin C from acerola cherry, beta-carotene, vitamin E, lutein and lycopene. The beauty of the powder is its versatility. Simply mix it with water for a naturally fruity drink, or add it to smoothies, yoghurt or overnight oats when you want to elevate a breakfast or snack. With no added sugar, just 25 calories and a broad spectrum of plant nutrients, it’s an easy way to add a little more colour – and nutritional variety – into your day.
Available at JUICEPLUS.COM
The Focus Formula: Luminate
Designed for the days when your brain needs to keep up with your schedule, Juice Plus+ Luminate brings together plant-based nutrients and functional botanicals to support mental clarity, focus and energy. The formula combines ingredients often used in cognitive support supplements – including lion’s mane mushroom, rhodiola and sage alongside natural caffeine from green coffee beans for a gentle lift in alertness. It’s also enriched with B vitamins derived from fruits such as mango, guava and lemon, which help support energy levels and reduce tiredness.
Light, refreshing and easy to work into your routine, the powder mixes with hot or cold water to create a berry-and-mango flavoured drink with just ten calories per serving. Think of it as a smarter alternative to the mid-afternoon coffee – and one designed to help you stay sharp when the day gets busy.
Available at JUICEPLUS.COM
A Lifetime Of Healthy Habits For You & Your Family
Even with the best intentions, modern routines don’t always lend themselves to perfectly balanced meals. Breakfast can be rushed, lunches grabbed on the go, and variety sometimes slips during busy weeks. Juice Plus+ was created with exactly this reality in mind – offering a simple way to help support your diet when everyday life doesn’t always leave room for ideal eating habits. It’s an approach that resonates particularly with people looking to build healthier routines more consistently – and, for many, that extends to their families too. Through the brand’s Healthy Starts programme, children and young people aged four to 21 can receive fruit and vegetable capsules or chewables for free when a parent or sponsoring adult orders their own products, helping encourage better nutrition habits across the household – and making healthier routines that little bit easier for everyone.
Visit JUICEPLUS.COM
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