Middle East

This week on the SheerLuxe podcast, host Tamara Jabi sits down with Deema Al Asadi, the Dubai-based fashion influencer known for her chic style and impressive social media following; Joelle Daaboul, the PR and brand marketing expert from luxury e-commerce platform Ounass; and Amrita Singh, SheerLuxe Middle East’s fashion and content editor. They chat about the standout moments in their careers, the lessons learned along the way and the fashion trends they’re loving. Plus, they share their beauty must-haves and latest horoscopes, as well as the astrology app they really rate.

In this episode, Georgie and Elaine spend a whirlwind 48 hours attending Oud Fashion Talks in Kuwait. Their journey begins at Hanya Alkhamis’ office, before they visit designer Bazza Alzouman to discover the story behind her brand. Next, they stop in at Aubade to see founder Duha AlRamadhan, before continuing on to Boutique N, meeting co-founder Aljawhara Al Mahdi. In preparation for the Oud Fashion Talks gala dinner, they get glam with Kuwaiti make-up artist Hessa Al Sanea. Then, the next day, Georgie and Elaine listen to a panel of industry leaders discussing the region’s future in fashion, retail, social media and sustainability.

In this episode, Georgie heads to Paris Fashion Week and spends the day with Shahd Al Shehail, founder and designer of Abadia. We’re taken through a full day with Shahd, starting off with a preview of her stunning new collection and hearing the inspiring story behind her career and creative vision. Later, Georgie meets Saudi make-up artist Aya Tariq and explores her must-have products during a beauty raid. The day wraps up with an elegant dinner at Anahi, hosted by Shahd, where Georgie connects with stylish women and captures the standout fashion moments of the evening.

In this episode of the SheerLuxe podcast, Georgie is in conversation with Dima Ayad – a true multi-hyphenate. From growing up in Dubai long before it became the global hub we know today to building her own communications agency, DAC, and launching her eponymous fashion brand, Dima has been on an incredible journey. They explore her early life in Dubai, the challenges and triumphs of running a thriving business, and how her size-inclusive fashion brand continues to grow, empowering women of all shapes and sizes with every new collection.

In this latest episode, the team hit Dubai for 72 hours. First, join both the UK and Middle East teams – plus some contributors – at co-working space The Upside. Afterwards, it’s on to a cool bar called Soirée for our first industry networking event in the region. Then it’s breakfast at Tiffany & Co, a Bouguessa event, a luxury beauty launch and team dinner. One day three, Georgie discovers Reema Ameer’s new collection before the team hits the Outlet Mall – check out their shoe haul. Finally, it’s over to Uchi for an event with some of the region’s most impressive and stylish South Asian talent…

We go behind-the-scenes with one of the most stylish women on screen in the Middle East. The Saudi TV personality and co-founder of Padel Pursuit and salon, Bimini Beauty, is known for turning heads with her statement fashion choices. From a full home tour – including her eclectic art collection and wardrobe – to a site visit to her salon, padel session and incredible lunch, the team spend the day with her. Plus, they meet her red-carpet stylist of choice, Zeina Kilani…

The latest instalment in our travel series covers the team’s recent trip to Jeddah. Join SL ME, Georgie & regional style expert Marriam Mossalli as they team up to co-host a dinner for female entrepreneurs and tastemakers at the newly opened Jeddah Yacht Club. Plus, from discovering the Old Town to boutique try-ons and podcasts, tag along to discover Saudi…

Join Elaine and Georgie at a Louboutin event, followed by a busy day of meetings and a ‘Come Shopping With Me’. The team also drops by the Biennale, the region's largest art show and enjoys a meal at A.OK. On the final day, the team visits the mall to pick out their favourite pieces at Zara and they also try out new wellness movement Kayanee, trying on activewear, touring the new workout studios and completing a health food taste test. Finally, they head over to Nojoud Alrumaihi’s house to record a podcast, where Noujoud also gives us a sneak peek at her wardrobe – think Chanel, Gucci, YSL and Prada – before paying a visit to the historic Diriyah, exploring the heart of the city and having dinner at Flamingo Room.

Come behind the scenes with the SheerLuxe Middle East team for a jam-packed 72 hours in Riyadh. This episode includes a hot Pilates session in partnership with beauty brand Whind, meetings with the British Embassy – plus, a look at Chalhoub Group's entrepreneurship programme and what happens when you get a flat tire in the desert! There’s also plenty of fashion inspiration at a MATCHES event and a glamorous SL ME launch at Mr Chow with 40 influential women…

It's time to put your feet up & spend an hour with the SL team, as we go behind-the-scenes on their recent trip to Dubai. Join Georgie, Laura, Mia, Elaine & Eloise as they head back to the UAE to host an intimate dinner with new friends to celebrate SL's launch in the region - plus, from stylish boutiques to cool restaurants, they show you the hot spots they discovered on their three-day trip...

We go behind-the-scenes of founder & Creative Director of Bilarabi – a jewellery brand specialising in Arabic calligraphy. An all-round trendsetter, cultural entrepreneur & artist, Nadine is one of the most respected names in the industry.