The Best New Beauty Buys For January |
We thought 2018 had topped the list for beauty innovation with the launch of Dyson’s new AirWrap and Elizabeth Arden’s Ceramide Capsules. But then along came Drunk Elephant’s potent new retinol, while Fenty Beauty dropped a new game-changer in the concealer field. Given we’re only into the third week of January, we’re thinking 2019 could give last year a serious run for its money. We’ve picked out the smarter-than-ever skin care worth your hard-earned cash from under £10 , mood-boosting lipsticks and warming fragrances which you won’t be able to resist.
Favourites 10

Lust-Have Fragrances

AllSaints Fragrance Collection, £49

We’ve always been fans of fashion brand fragrances, which is why we were so excited to hear AllSaints has launched three this month. Housed in clean, glass bottles with urban labels and a concrete lid, they ooze sophistication with each offering a clean, green, unisex scent that’s perfect for winter. We’re routing for Sunset Riot for its comforting floral notes of rose, orange flower and pink pepper. Obsessed.

Jo Malone London Bronze Wood and Leather Cologne Intense, £75 

This isn’t overtly spicy, but instead a warm, sensual mix of vetiver, uplifting juniper and citrus-y grapefruit  – sexy without taking itself too seriously. We guarantee it’ll earn you lots of compliments.

Make-Up Marvels

BECCA Ultimate Lipstick Love Lipsticks, £20 

We can’t get enough of these creamy and easy-to-wear mattes with tenacious staying power – we made it through a whole day with just one retouch. Look out for Merlot, our personal favourite!

YSL Volupte Plump-In-Colour, £29

These creamy, balm-like colour lippies have more moisture and shine (thanks to hyaluronic acid and coconut oil) than other heavily pigmented lipsticks. So if you’re looking for something that feels a bit fresher on your pout, these are for you.

Benefit Roller Liner Liquid Eyeliner, £18.50 

From the brand that’s considered the holy grail of eye make-up comes this 24-hour long wear felt tip. Glides along the lash line for perfect flicks every time and completely lives up to the hype. Even liner novices will find this a walk in the park to use.

Maybelline Total Temptation Mascara, £8.99

Here at SL we’re firm believers that high-street mascaras are some of the best we’ve ever tried. Maybelline’s latest is no exception – buildable and long-lasting, this latest formula ticks every one of our mascara boxes.

Fenty Beauty Pro Filt’r Instant Retouch Concealer, £19 

This new launch from Fenty targets darkness, wrinkles and redness with a super pigmented formula that’s so impressive, we’ve been known to skip our base. Its soft matte finish means you won’t get oily or greasy, you’ll just have a lovely soft glow. The best bit? With 50 shades, there’s a hue to match every skin tone.

Cheap Thrill

Dove 0% Aluminium Cucumber + Green Tea Deodrant Roll-On, £2

Despite aluminium-free deodorants being on the rise, it’s been hard to find one that really works, but Dove has changed that with its latest roll-on. With vitamin B, it’s super gentle for sensitive skin types and lasts all day with a subtle, fresh scent. It dries down fast, doesn’t stain and is a real bargain compared to others in this free-from category. Definitely one to bag if you’re making the move to go au naturel.

Winter Skin Pick-Me-Ups

Bioderma Hydrabio H20 Reverse, £19.50

Our most basic (and most -loved) daily essential has got a new and improved upgrade: it now comes with a reverse pump which means you can flip the lid and dispense the formula one-handed. OK, so it’s created with make-up artists in mind, but still, we’re pretty taken by this new design which makes removal simpler than before. 

Drunk Elephant A-Passionl Retinol Cream, £62

It’s no surprise to us that this sold out within days of its Boxing Day launch (don’t worry, it’s now restocked). Think of a 1% retinol without any irritation, and that’s exactly what you have. It’s all down to its nourishing formula that’s packed with skin-strengthening peptides, fatty acid rich vitamin F and a whole cocktail of oils that help to offset any drying results triggered by the retinol. Appy morning and night-time, once or twice a week (depending on your needs),for even, plump skin within just a few days.

Lumene Nordic-C Brightening Beauty Lotion, £13.90

If you’ve not heard of this Nordic brand yet, you’re missing out. It’s behind some of our most beloved launches of 2018 (Instant Glow Beauty Serum we’re looking at you), and now we’re hooked once again with their latest glow-giving tonic. Packed with Vitamin C-rich Arctic berries for gentle exfoliation, skin will be left with a healthy, radiant sheen. Trust us, you’ll want to stockpile.

Haircare Hero

IGK Crybaby, £22

Frizz control reaches an all-time high with this skincare-inspired serum-in-oil formula that smooths down flyways without any grease or heaviness. Perfect for when you want to tame hair rather than full-on straighten it. It’s addictive, clean and green scent is a bonus too.

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

You are not seeing this website as it was intended. Please try loading it in an up to date web browser.