9 Big Hair Trends For 2024
9 Big Hair Trends For 2024

9 Big Hair Trends For 2024

From wheat blondes to cherry Cola reds, a new wave of hair trends, colours and techniques are set to make their mark in 2024. Here, five experts give us the lowdown – and explain how to get the look.
By Rebecca Hull

Smoked Amber

“Sitting in the copper palette for 2024 is what we’re calling ‘smoked amber.’ It’s an ultra-cooled down amber shade mixed with gold and chocolate. It’s a rich yet natural tone that we’d often finish with a gloss to keep it warm. It’s a contrast to what we saw last year, which was intense oranges and marmalade tones rich in pigment. This trend is more wearable and nicely enhances the eyes.” – Adam Reed, L’Oréal Professionnel Paris UK Editorial Ambassador


Wheat Blonde

“This is the biggest trend blondes need to know about in 2024. Think warm gold – or what we’re calling ‘old money’ blonde. Perfect for winter and for taking you through the changing seasons, it grows out very naturally. In terms of inspiration, look to icons like Sienna Miller, Lila Moss and Cara Delevingne. It’s soft but has more definition than we’ve seen with some blonde hair trends in the past.” – Melanie Smith, Senior Colourist at HARI’s


Liquid Brunette

“There are two types of liquid brunette this year and one is almost ink-like in colour. Think the coolest tone of ink, which still offers shine and glossiness. This colour is ideal for those who, again, want to make only very subtle enhancements to their already dark hair. It boosts hair’s fluidity and makes it look more expensive. I find it naturally enhances skin tone, too.” – Adam  

“The liquid brunette colour wave works especially well for clients with finer hair as it creates the illusion of depth and dimension. It does this because we use rich, chocolate tones that boost shine. This colour, teamed with a shorter style – like a bob or a shag – is going to be a big trend for 2024. The shorter styles help to promote the glossiness and illusion of healthier hair, too.” – Sophia Karayiannis, colourist at Larry King Notting Hill



Cherry Cola

“The fun, deep red of cherry cola is going to be huge this year. It’s playful, sexy and flirty but it also looks good on everyone. Typically, it flatters cooler undertones best, but you can increase the intensity – the red can be adjusted from cool to neutral to flatter those with warmer undertones, too. Just be sure to speak to your colourist so you get the best results.” – Melanie 

“If you’re not ready to take the plunge with this colour, you can try it as a semi-permanent gloss. There are endless shades to choose from, so you can get maximum shine and still a good amount of colour intensity. It allows you to try something new, but without the worry of it being permanent – the more you shampoo, the more it will fade and your natural colour will return.” – Sophia



“Ask for mid-lights if you want to add a halo of colour to your hair – it’s ideal for light to natural grey hair as it enhances it without it looking too obvious. It’s a new technique that’s set to be popular this year and works particularly well for midlife women looking to embrace their greys. It freshens things up, while keeping hair in good condition.” – Melanie


Camou-lage & Balyage

“Balyage isn’t going anywhere and is still one of the most-requested treatments at our salon. But there’s also ‘camou-lage,’ which is a new technique for 2024. It’s like balyage, but with an almost non-detectible subtle brush sweep through the length of your hair. Think of it like the ‘no make-up, make-up’ trend but for your hair. The tones are bespoke to your natural hair, so you get the faintest highlight possible. It’s all about mixing baby lights and natural ribbons of colour through the hair for a multi-dimensional effect. Ideal for those seeking a natural look that’s very low maintenance.” – Sara Cassidu, senior colourist at HARI’s



Naturalising Tones

“‘Naturalising’ is a new technique that will be big for blondes this year. Essentially, it’s where you take blonde strands that have been dyed back to their natural base. Just like we create natural-looking make-up, we can now do the same with blonde hair by blending from the root down, merging the colours together for a more natural and softer effect. It’s very low-maintenance and means you don’t have to constantly book touch-up appointments.” – Harriet Muldoon, blonde specialist at Larry King 


Colour Blocking

“Colour blocking is set to be big for 2024 – it is exactly as you imagine, different blocks of colour that are strategically placed to enhance definition in the hair. However, terminologies are forever changing due to evolving trends on social media, so if you’re looking to try this trend, go to your colourist with an open mind and show them pictures of what you’d like to achieve. This type of terminology can differ to what stylists think it is, so make sure you communicate exactly what you’re looking for.” – Adam


Reverse Blonde Balyage

“This technique is all about adding lowlights into your blonde to achieve natural contrast, better dimension and definition. It’s often paired with a shadow root that looks lived-in. We do this by dragging down and toning at the backwash to bring blonde down from bright into softer, caramel tones. You get the best of both with this technique – light and dark. Celebrities currently sporting this trend includes Sophia Richie and Jennifer Lawrence.” – Francesca Dixon, colour director at HARI’s

Final Takeaway

“While trends are fun, it’s worth focusing on your personal hair goals. Always listen to the experts and discuss with them what you want. At my salon, we have a Long Wear Colour Service where we discuss your lifestyle before recommending a technique and at-home maintenance programme to help your style last longer. Most salons will offer bespoke guidance, so it’s best to listen first before you start any treatment.” – Adam

“Before embarking on your new colour journey, do ask your colourist all the questions – there are so many shades to choose from now, so your colourist should guide you to the best solution. I also recommend taking some time to ask your colourist for some TLC tricks – speak to them about deep conditioner, the best colour enhancers and how to keep coloured hair looking healthy – it will make a big difference to how long the look lasts.” – Sophia

Try the trends at some of our favourite salons

Myla & Davis, MylaAndDavis.co.uk 
Taylor Taylor London, TaylorTaylorLondon.com
Hari’s Hair Salon, HarisSalon.com
Hershesons, Hershesons.com 
Josh Wood Atelier, JoshWoodColour.com
George Northwood, GeorgeNorthwood.com 
Larry King, LarryKing.co.uk
Adam Reed, AdamReed.London

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