The Longwear Mascaras We Love

Use A Setting Powder

“It’s a bit of a process, but it’s worth using a setting powder around your eyes if you find your mascara is running or printing itself onto your skin. Choose a finely milled powder and one which has zero colour pigment in it. You want it to be incredibly translucent – Hourglass’ Veil Setting Powder just disappears into the skin without leaving behind any sticky residue. Use a very small amount and dust it around the eye area, or wherever you’re prone to smudging.” 

Pare Back Your Eye Cream

“If you find your mascara is sliding a lot, ask yourself what you’re putting on your skin beforehand. Often, the cause of smudging is when you use a heavy eye cream first. We tend to apply far too much, so it never has a chance to properly sink in. Eye cream tends to sit on the surface and as your face moves, it catches on the underside of your lashes and in turn, smudges your mascara. Either massage it in really well or skip it altogether before applying your mascara. Likewise, those with oily skin tend to have much more mascara transference – in this instance, a setting powder is the answer.” 

Keep Everything Cool

“This may sound odd, but try leaving two teaspoons in your freezer and using the back of them to cool your eye area before applying mascara. This de-puffs and keeps the skin colder, so mascara is likely to stay in place a bit longer.” 

Apply Mascara Wisely

“Apply most of your mascara directly onto the roots of your lashes, then gently comb them through. The less mascara on the tips of your lashes, the less it will transfer or smudge. On top of this, use a waterproof eyeliner first, applying it into your tear line – whether it’s white black or brown – you’ll find this latches onto mascara and stops it from budging at all – trust me, it really works.” 

Try A Tubing Formula

“Tubing mascaras should be your go-to if longevity is what you’re after. Eyeko, in my opinion, do the best – Black Magic is brilliant. It adds volume and thickens up eyelashes so fast. The benefit of tubular formulas is they have fibres that literally wrap and attach to each lash, so they do not budge. Also, avoid waterproof formulas, as they can be so damaging if you don’t remove them properly.” 
 

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