The 10 Best High Street Beauty Dupes

Did you know the average British woman will spend a staggering £50,000 on beauty products before the age of 40? In the interest of protecting your pennies, we scoured the high street to discover the best beauty dupes to keep on your radar. From hard-working concealers to flutter-perfecting mascaras, these are the high street make-up swaps to know...


If you’re looking for a formula that’ll work on both lips and cheeks, try out Maybelline’s Dream Touch Blush – providing a lit-from-within flush to rival Stila’s cult Convertible Colour, but at a far more affordable price point.


Bourjois’ Bronzing Powder is a steal at just £7.99. While it may not be as supersized as NARS’ version, it boasts a super-fine formula that blends seamlessly across the skin, making it a match for many high-end bronzers.


Looking to add some definition and hold to your brows? Look no further than Maybelline’s Brow Drama, which features a genius ball brush and a hard-working no streak, no clump formula.


When it comes to affordable brushes, Real Techniques is the brand to keep on your radar. Founded by beauty bloggers Pixiwoo, rest assured these are expert-approved and with dozens of brushes on offer, there really is something for everyone.


Whether you’re covering blemishes or redness, you’ll be hard pushed to find a hard-working formula at a more affordable price point than Makeup Revolution’s Conceal and Define concealer. Giving the same coverage as high-end liquid concealers like Urban Decay’s Naked Skin, it’s no wonder it’s loved by make-up artists and beauty bloggers worldwide.


Estee Lauder’s cult Double Wear has a high street rival – Bourjois’ Healthy Mix Foundation also offers an impressive, dewy finish that genuinely does last all day.

Highlighting Concealer

YSL’s iconic Touché Eclat may be one of the beauty world’s bestsellers, but high street stalwart Maybelline’s version gets SL’s vote and comes with plenty of change from a tenner.

Highlighting Stick

One of our favourite high street dupes, NYX’s Bright Idea Illuminating Stick is a close-match for Fenty’s Match Stix Shimmer Skinstick. Whether you want to spend £21 or just over £5, both formulas offer creamy colour and are available in an impressive array of shades.


Countless make-up artists agree the high-street is leading the way when it comes to mascaras. Rimmel’s ScandalEyes that gets our vote every time – volumising, lengthening and curling lashes just as well as Benefit’s cult Roller Lash mascara.


One Urban Decay Naked Palette may be sold worldwide every five seconds, but if you can’t bear to part with nearly £40 of your hard-earned cash for a smoky eye, try Rimmel’s Magnif’Eyes Nude Edition, which bears a striking resemblance to its high-end counterpart.

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