5 Runway Beauty Looks To Wear In Real Life

The beauty looks you see on the catwalk are always creative, but they don't tend to translate for day-to-day. Thankfully, we've found five looks from the AW20 shows which aren’t only sophisticated and on-trend, they’re also easy to replicate. From statement lips to smokey eyes, consider this your guide…


Alberta Ferretti

The Look: Softly Flushed Skin

Created by make-up artist Lucia Pieroni, and using MAC-only products, the idea behind this look was to keep things ‘fresh’ and ‘cool.’ To stay in line with the structured theme of the hair (casual, slicked back ponytails), skin was subtly contoured with both blush and highlight to accentuate cheekbones, while models were given a hazy smokey eye using taupes and browns for a softer finish. 

How To Do It: To replicate the brows, use minimal product and instead fluff them up by running a clean spoolie onto a hard soap like the pros did backstage. Pass the spoolie back over the brows, brushing through the balmy texture and you’ll soon see your arches take on a feathered yet defined shape.  

Andrew H. Walker/ Shutterstock

Alice + Olivia

The Look: Smokey Eyes Reinvented 

Make-up artist Erin Parsons wanted the model’s make-up to have a ‘70s, boho vibe at Alice and Olivia. Instead of black, she used a blend of golds, glittering greens and dark liner to define and enhance eyes. The best bit? It was created with just one, affordable palette: Maybelline’s City Eyeshadow Palette in Urban Jungle. Try it yourself by layering the shades together, focusing on placing gold at the centre of the lids for a wide-eye effect. 

How To Do It: To keep the focus on the eyes, steer clear of blusher and highlight. Instead, balance the look and maintain the tonal finish with a sweep of bronzer. Buff a cream or powder bronze into the apples of the cheeks and down the bridge of the nose for extra warmth and creaminess.

Oscar De La Renta

The Look: Tomato-Red Lipstick & Satin Skin

Red lipstick is an enduring feature on the runway. It continues to feel modern and chic, especially when paired with minimal eye make-up, like it was at many of the shows for AW20. The key difference this season? The shades are bolder, with tomato-red finishes that feel bold yet elegant. Created by make-up artist, Tom Pecheux, he explained that the skin and brows were kept polished, but minimal: “Everything else is so pure, so I wanted the lips to say it all.” For the poppy shade, he used two of MAC’s Retro Matte Liquid Lipcolour in Feels So Grand and Quite The Standout – both of which suit most skin tones. 

How To Do It: If bright lipstick feels too much, try switching up your application technique for a more muted finish. Expert’s backstage recommend you use a brush (instead of applying direct from the bullet) to layer up small amounts of the product from the outside, working in. This will allow you to play with intensity and be in control of the pigment. Failing that, look to sheer glosses which will still lend colour, but in a subtler way. 


The Look: Old Hollywood Glamour

Sofia Schwarzkopf-Tilbury used only Charlotte Tilbury products for this jazz-age inspired look. All features were enhanced for the show – lids were layered with metallic gold, while skin was doused in highlight for a reflective sheen. For the lips, Sofia swept on Charlotte Tilbury’s Matte Revolution in Red Carpet Red, while eyes were sculpted using The Feline Flick in Panther. Want to do a copycat version? Sofia has a full tutorial on her Instagram so you can replicate the look with ease.  

How To Do It: To copy the shimmery eyes, concentrate your most pigmented gold eyeshadow at the centre of your lids for a brightening effect that will contrast the lip beautifully. Keep brows clean too, with just a small amount of tinted gel for a defined finish. 

Tom Ford Beauty

Tom Ford

The Look: Glossy Skin & Sculpted Features  

‘Symmetric definition’ was the inspiration for the chiselled looks created at Tom Ford. First, skin was primed with Tom Ford’s Research Serum Concentrate for a smooth, even canvas, before foundation was applied all over for creamy, full-coverage look. Eyes were then swept with the brands cult Eye Quad in Suspicion, with each shade layered for intense colour payoff. Light brown liner was used in the inner waterline for extra intensity. To keep everything neutral, lips were layered with glossy nude shades, while brows were filled in with light pencil strokes for a natural effect. 

How To Do It: Highlighter and a subtle contour are the real heroes for this look. Use the latter along the cheekbones, jawline and temples to help draw light to the centre of the face, then take your highlighter and apply it directly to the high points of the cheekbones to amplify the sculpted effect.

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.
INSPIRATION CREDITS: Instagram.com/misspopnails, Instagram.com/temperleylondon, Instagram.com/oscardelarenta, Tom Ford Beauty - Backstage Beauty Look, Andrew H. Walker/ Shutterstock

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