Meet The Biological Beauty Brand Everyone’s Talking About
Created in partnership with Grown Alchemist
THE STORY SO FAR
Minimalist and sleek, the packaging is reflective of Grown Alchemist's ungendered approach. The brand is built on the principle that skin health and wellness are impacted by the world around us. Because of this, it pays particular attention to the body’s natural mechanisms and processes. Using plant-based and biotech ingredients, the formulas tap into your skin’s biology, optimising cellular function and, in turn, resulting in a brighter, bouncier complexion.
WHAT SETS IT APART
Grown Alchemist’s mission is to help minimise the impact of urban living. Consumer needs and market trends are factors too, but the starting point is always that wider context. Poor air quality, stress, UV rays and other such environmental aggressors can affect the quality of your skin, so the brand’s team of cosmetic chemists work hard to develop formulas that protect against these culprits and treat existing damage.
To Achieve The Best Results, Grown Alchemist Has Devised Its Own Three-Step Routine:
01
CLEANSE
Arguably the most important step, melting away grime and dead skin cells allows your actives to penetrate fully and get to work. The brand advises double cleansing in the evening, and a single cleanse after waking to create a balanced, supple canvas.
02
DETOX
This stage refers to preventing and correcting oxidative damage, and targeting specific concerns like pigmentation and fine lines.
03
ACTIVATE
The final stage is about locking in moisture by layering different textures. It encompasses make-up prep, barrier function support and just making your skin feel comfortable and nourished.
THE BIO-BACKED FORMULAS
Building on the fundamental belief that natural ingredients work better with the body, Grown Alchemist combines tried-and-tested heroes with the latest innovations in biotechnology for a best-of-both approach. The plant-based, cruelty-free formulas are designed to work with no compromise on efficacy. Because the ingredients work in harmony with your skin’s biology, they absorb and perform better, resulting in radiant, healthy-looking skin.
Any skin expert will tell you that exfoliation is the key to restoring brightness. Grown Alchemist has two to choose from. Its Polishing Facial Exfoliant is a finely milled scrub containing bamboo particles, gentle enough that it can be used on sensitive skin, while the Enzyme Exfoliant is full of papaya enzymes to dissolve the bonds between dead skin cells, leaving you with a newfound glow.
Peptides – short chains of amino acids that are essential for many of the body’s biochemical processes – also feature across the Age-Repair range, helping to reduce the appearance of lines and wrinkles, giving skin a youthful, plump quality.
THE FLAGSHIP
Now you can experience Grown Alchemist’s powerful, plant-based formulas in person at its new London store. Spanning two floors, the space echoes the brand’s 360° approach. Highlights include bespoke skincare consultations, IV drip therapies and vibroacoustic technology – and to alleviate any tension, we strongly recommend the Signature Regenerator facial with buccal massage.
Book a treatment here & visit 35 Beak Street, Soho, W1F 9SX
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