Product Spotlight: Clinique Dramatically Different Moisturising Lotion+
Product Spotlight: Clinique Dramatically Different Moisturising Lotion+

Product Spotlight: Clinique Dramatically Different Moisturising Lotion+

Amid the newness that vies for our attention every day, it’s worth remembering that time is the greatest test of all – and it’s one that Clinique’s Dramatically Different Moisturising Lotion+ has passed with flying colours. Launched over 50 years ago, it’s now a cult classic, with one bottle selling every four seconds worldwide – and it’s easy to see why. Its gentle formula and lightweight texture suits all skin types, while powerhouse ingredients boost hydration for healthy looking skin. If you haven’t already, here’s why you should try it.

Created in partnership with CLINIQUE

The Global Hype

Clinique’s Dramatically Different Moisturising Lotion+ is a brand bestseller for its ability to transform dull, dry, lacklustre skin. A big part of its appeal is that it leaves your complexion feeling buttery soft, never sticky or greasy, serving as an ideal pre-make-up base, while soothing dryness and irritation. 

"My skin is prone to feelings of tightness & DEHYDRATION & Clinique’s Dramatically Different Moisturising Lotion+ is one of few products able to bring it back from the brink. After just a few uses, my complexion is SOFTER, smoother & more luminous. Make-up GLIDES on top so smoothly too & I swear it wears better because of it." - Rebecca Hull, Beauty Director

About Its Bestselling Formula

Developed by dermatologists, Clinique's Dramatically Different Moisturising Lotion+ stands out because it’s so well tolerated by all, with ingredients that promise to strengthen your moisture barrier by locking in hydration so that moisture stays put. 

Those ingredients include sunflower seed oil, barley extract and cucumber fruit extracts – all rich in antioxidants to soothe and protect skin. You then have glycerin and urea, which work together to help retain skin’s moisture levels for a healthier and more balanced complexion. Nevertheless, there are different options depending on your skin type, with Clinique creating several to suit individual needs following research that showed a third of women believe they’ve misidentified their skin type and, as a result, aren’t using the correct formulations and products to suit it.*


How to Choose the Right One

There are three formulas to choose from. The Dramatically Different Moisturising Lotion+ is best suited to those who suffer with dryness or have combination skin, while Dramatically Different Moisturising Gel  is best for those with an oilier complexion, thanks to its mattifying effects. Both benefit from the same ingredients, but with different textures that cater to individual needs. There is also the Hydrating Jelly, which floods skin with moisture and is best suited to those with very dry skin types. All formulas are fragrance free, meaning no irritation or sensitivities – no matter your skin type. You’ll find just two pumps are enough to cover both your face and neck.


Advice On How To Get The Most From It

Start with a double cleanse, using a remover like Clinique’s new Take The Day Off Mousse, followed by a gentle, fragrance-free, non-stripping face wash such as  Liquid  Facial Soap Extra Mild. These steps prepare your skin so that when you apply the Dramatically Different Moisturising Lotion+, it can absorb fully for maximum results. Immediately, skin will feel alleviated of any tightness or dryness, but over time is when you’ll see your skin’s elasticity and tone is boosted with better glow and softness, too. Seal in the benefits with an SPF to keep your skin protected from both UVA and UVB rays. 

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*Based on a consumer survey run in December 2023 via Toluna’s consumer panel among 303 women across the UK.

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