The Affordable New Beauty Brands To Know
All products on this page have been selected by our editorial team, however we may make commission on some products.
@KERZON.PARIS
Kerzon
With body, fragrance, skin and home products, Kerzon is a one-stop shop. Formulating in France, with an uncomplicated but uncompromised line-up of ingredients in each product, it extends it clean, accessible ethos to its homecare and washing ranges. Our top picks include the fresh fragrance Jardin De Luxembourg and a simple body wash with the scent Fleur De Mimosa.
Visit Kerzon.com
Anua
This Korean beauty brand won over TikTok with its viral cleansing oil, which promises to buff away blackheads in an instant, while keeping the skin plump and glow-y. Creators have launched an entire blackhead-busting trend on the back of this specific product. Now you too can benefit from classic K-beauty skin-loving goodness – at a seriously affordable price.
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Effn
The modern, minimalist packaging got our attention, but Effn’s smart beauty formulas are what truly won us over. Not just relying on the usual stuff, it mixes science and nature with hydrating ingredients to deliver real results. From a skin-loving tanning foam to a cream moisturiser and a coconut scented shower cream, there’s a lot to love.
Visit Effn.com
Nimya
Across skincare and cosmetics, Nimya formulates with a focus on clean beauty. Its skincare line specifically incorporates nourishing natural ingredients. The brand is founded by beauty creator NikkieTutorials, meaning it’s a name you can trust. If you’re trying just one thing, make it the Cooling Eye Stick or its hero Moisturising Cream.
Visit Nimya.com
@NIMYA
@FRECK
Freck
Freck’s first product, the OG, earned it some serious love from insiders and influencers alike – it’s basically perfect for achieving natural-looking faux freckles. Its full range includes the Cheekslime blush for a dewy glow and the So Jelly Cactus Eye Jelly for vibrant eye make-up. Thanks to cruelty-free and vegan formulations, the line-up is both trendy and good for all.
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