20 Small Businesses To Support Now
Best For Elevated Staples
The New Archive
Built around a more conscious, considered take on fashion, this UK-based womenswear brand creates pieces that are designed to transcend seasonal trends. From denim and knitwear to dresses and outerwear, each item is intended to form the foundation of a purposeful wardrobe that works hard year-round.
Follow @THE_NEWARCHIVE
Best For Creative Designs
Studio Mimolo
Studio Mimolo is a London-based creative studio specialising in art direction, branding and visual storytelling. With a minimalist, image-led approach, it crafts elevated, aesthetic-driven campaigns, positioning itself as a contemporary, design-forward hub that can turn visions into realities.
Follow @STUDIOMIMOLO
Best For Discovering New Brands
Rove London
Rove London is a multi-brand boutique in Notting Hill curating a refined mix of contemporary womenswear from emerging and established designers. With a focus on elevated, directional pieces, the store blends luxury fabrics and silhouettes with a strong editorial eye.
Follow @ROVE_LONDON
Best For Stationery
Romeo + Jules
A London-based creative studio specialising in bespoke stationery, branding and art direction, Romeo + Jules creates highly personalised pieces for events, hospitality and luxury clients. Each project is thoughtfully crafted, combining refined design with a strong sense of narrative to deliver something truly one of a kind.
Follow @ROMEOANDJULESSTUDIO
Best For Activewear
TLC Sport
TLC Sport is a family-run activewear brand specialising in flattering, high-performance women’s fitness clothing. It focuses on confidence-boosting designs – particularly its signature compression leggings – combining quality, inclusive sizing and in-house manufacturing to deliver durable, affordable pieces that are made to support every body.
Follow @TLCSPORTUK
Best For Printed Ceramics
Vaisselle Boutique
Founded by French designer Léa Zana, this contemporary homeware brand brings together vibrant, hand-made ceramics with an eclectic, vintage-inspired sensibility. Drawing on colourful design traditions, flea-market finds and personal memories, each piece – from vases to tableware – feels unique, characterful and full of charm.
Follow @VAISSELLE.BOUTIQUE
Best For Everyday Jewellery
Molly Olivia
Known for her heirloom‑inspired, demi‑fine pieces Molly Olivia is a master at blending textured craftsmanship with modern, wearable design details. The label focuses on everyday luxury, creating rings, necklaces and bracelets that feel both meaningful and timeless. Plus, everything is designed to be layered and worn every day.
Follow @MOLLYOLIVIALONDON
Best For Statement Footwear
IZIE
London-designed and made in Italy, IZIE shoes balance modern silhouettes with traditional craftsmanship. Known for taking a sculptural approach, the brand creates high-quality shoes – from refined sandals and mules to boots and bridal styles – that feel both directional but also like they’ll last a lifetime
Follow @IZIE.OFFICIAL
Best For Luxury Shoes
10th Floor
Built on a foundation of elevated design and premium materials, this British footwear brand focuses on clean, considered silhouettes that slot seamlessly into a modern wardrobe. The result is a collection of cool-girl staples – timeless, versatile and designed to be worn on repeat.
Follow @10THFLOORBRAND
Best For Lighting
Hum London
Hum London is a south London–based lighting studio, specialising in handcrafted, decorative lighting. Each piece –from hand-painted to delicately perforated lampshades – is rooted in sustainability and a deep appreciation for materials.
Follow @HUM.LONDON
Best For Homeware & Lifestyle
Holm
Championing a slower, more considered way of living, this lifestyle brand started life on the Isle of Wight with a carefully curated retail space. It has since expanded into coffee, offering sustainably sourced, female-roasted Arabica beans, slow-roasted by the sea – a natural extension of its thoughtful, design-led ethos. You’ll also be able to find a selection of beautifully-designed homeware on offer.
Follow @WEAREHOLM
Best For Bridal
Clover London
Reimagining the bridal experience for a modern audience, this contemporary brand specialises in elegant, made-to-order gowns crafted from 100% silk. With a focus on clean lines, timeless romance and a personalised approach, each piece is designed to feel both luxurious and uniquely yours.
Follow @CLOVER.LONDON
Best For Fine Jewellery
Naomi Langford
If you’re looking for bespoke pieces that blend minimalism with modern sophistication, you need Naomi Langford on your radar. Focused on the twin principles of refined design and wearable luxury, the brand creates timeless everyday jewellery that will elevate both casual and formal looks.
Follow @NAOMILANGFORDJEWELLERY
Best For Unique Homeware
Sourced By Annabel
A UK-based homeware and lifestyle brand, Sourced by Annabel curates design-led pieces with a considered, collector’s eye. Blending a soft, elevated aesthetic with timeless details, each piece feels both refined and quietly distinctive – the kind that brings instant character to a space.
Follow @SOURCEDBYANNABEL
Best For Pre-Loved Pieces
Phoenix Style
Luxury resale boutique Phoenix Style is the place to go for pre-owned designer fashion, accessories, and bags. With over 40 years of retail experience in Surrey and Wimbledon, the brand combines sustainability with high-end style, offering authentic, carefully vetted pieces from leading fashion houses at more accessible prices.
Follow @PHOENIXSTYLE_
Best For Pet Accessories
By Teddy
Reimagining everyday pet essentials through a more considered lens, this London-based brand puts a refined, design-led spin on dog accessories and homeware. With its minimalist aesthetic and focus on quality, each piece is designed to feel as stylish as it is practical.
Follow @BYTEDDY
Best For Gut Health
Belly Dance
Blending wellness with personality, Belly Dance stands out for making gut health more accessible, joyful and full of flavour – proving that functional drinks can be just as fun as they are beneficial.
Follow @DRINKBELLYDANCE
Best For Timeless Classics
Emello
Rooted in a quiet, considered approach to dressing, this British womenswear brand specialises in refined, seasonless staples. Blending elegant silhouettes with effortless comfort, each piece is designed to feel timeless and versatile – the kind of understated luxury that works hard in any capsule wardrobe.
Follow @EMELLO_LONDON
Best For Period Care
@we.are.riley
Riley is a female-founded period care brand redefining menstrual wellbeing with cleaner, more conscious essentials. Tampons, pads and liners made from 100% certified organic cotton—free from toxins, chlorine and unnecessary additives –designed with both body and planet in mind.
Follow @WE.ARE.RILEY
Best For Bold Occasion Wear
Talabi Studio
A contemporary fashion label with a strong social-first presence, Talabi Studio is known for its statement occasion wear. Blending modern silhouettes with bold detailing, the brand offers elevated, eye-catching pieces that are designed to stand out while remaining completely wearable.
Follow @TALABI_STUDIO
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