A Top-Level Business Exec Shares A Day In Her Life
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4:45am
I wake up every morning just before 5am. I don’t set an alarm – I’m lucky that this seems to be where my body clock is set. The first thing I do is check all the socials for the accounts we work on. I have a whole social team but it's just my personal choice to just be on top of it. A lot of things happen late or even overnight, so I always do a skim to see how the content is performing, check the comments and then I also have the analytics set up for our press clients to track if anything has happened in the broader media. We are also working with Meta on a big strategy project at the moment. My morning soundtrack is anything Motown – a little dance around my bedroom is a great way to start the day.
6am
Three times a week I do a boxing session with my PT. After that, I go home and jump in the shower. My company launched Black Pound Day, so I am very conscious of shopping black-owned brands, especially when it comes to my beauty routine because I feel like they understand my skin type a little bit better. Generally, I am conscious about supporting small businesses, be they black or white owned. I use the Plant Made coffee infused body scrub and moisturiser – both leave my skin feeling amazing. For my face, I’m a big fan of Epara – everything from the cleansing lotion to the eye serum, face oil and face mist is exceptional.
7:30am
On working from home days, I have breakfast at 7.30am. When I'm in the office, I'll fast and have breakfast at midday. I’m currently trying to stick to the Eddie Abbew diet, so breakfast consists of feta, eggs and steak. I batch-make my green juices at the weekend, so I will also have one of those ready to go – coriander, kale, ginger, cucumber, a whole lemon, turmeric and pineapple is a good combo. Good Morning Britain will be on in the background, so I am up to date with all of the headlines for the day. I'll also be on social media and checking in on my siblings because they run their own companies too. We like to send motivational songs and podcasts back and forth. I then get dressed for the day – roughly 90% of my wardrobe is high street; I love supporting female owned small businesses like Never Fully Dressed. As for designers, I like basics from Off-White but I generally only buy high-end handbags and accessories. My yellow Prada bag is my current favourite.
8:15am
On the way to work, my scheduled LinkedIn posts go up. I write them on a Sunday night and spend some of my 45-minute commute from Buckinghamshire to Shepherd's Bush replying to comments. I am a top voice on LinkedIn and find it such a valuable platform. I also like to listen to business podcasts – anything with Emma Grede; the one she did with Jay Shetty is ace. I also love the bite-sized content Timothy Armoo produces, he’s a great business influencer who built an agency called Fanbytes at university. At 27 he sold it for eight figures. He's really straight to the point in terms of what he does and how he does it.
9:30am
I arrive at the office for a meeting with my whole team. We are a team of 15 – plus numerous freelancers. It's high energy and fun but we work at a very serious pace because of nature of our clients. The focus on pop culture and what's going on in the world is really important. If there's a social trend that’s breaking, the team are straight into the boardroom in the morning to work out how we're reacting to it. They are very go, go, go. I’d say I’m a firm but fair boss. I take our work seriously, but I don't get carried away. I always say to the team, we're organising events and we're doing PR, placing products and telling really great stories creatively – that in itself is a privilege.
@TFRCharlotte
3pm
My team go through Diet Coke and Red Bull like it's going out of fashion. I’ll raid our Smeg fridge for sparkling water and when it comes to afternoon snacks, I love a packet of Wotsits or Walkers Sensations. I am often working across lots of different time zones. We are just about to open an office in Amsterdam, and I travel to the US every eight weeks, as well as Cannes Lions every year. Networking is important because so much of what we do is cultural. I also travel abroad for corporate and private speaking engagements.
5:30pm
I used to leave the office at 9pm. But since my mum became ill earlier in the year, I now make a conscious effort to leave on time. I'll pop in and see my mum and dad on the way home and then get back home around 7.30pm. When I get through the door, I have a shower and then put on my Skims pyjamas. I am a huge Skims fan, the quality really is unmatched. After that, I’ll make a start on my air fryer dinner – usually salmon steak and sweet potato mash.
8pm
I don’t make plans with friends between Monday and Thursday. It’s more likely I’ll be at a work event or doing a panel talk. If I am home, I like to chill out by watching background shows like Peep Show, The Inbetweeners, and Drifters. I love British comedies and have watched them all. More recently I’ve jumped on the Emily in Paris train; I'm a bit late to the party but it’s such an easy watch.
10:20pm
I get into bed at 10.30pm. I cleanse using the Fresh rose water followed by the Glowcery Superfood Face Serum. I have suffered from fibroids in the past – I’ve had 11 removed – so I now use caster oil patches whenever I need to, as it’s easily absorbed into the skin and helps with the pain. On my bedside table I have the new book by Sharmadean Reid, New Methods for Women, my gratitude journal and a notepad and pen. That way I can easily scribble down any ideas that I have in the middle of the night. My candle of choice is always Jo Malone’s Pomegranate Noir and I always treat myself to fresh flowers. The last thing I do before bed is check TikTok… terrible I know!
Follow @TFRCHARLOTTE
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