Jodie Kidd Talks Dream Cars, Motoring Memories & More
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My love of driving started very young. We used to always go on family holidays driving across Europe – and we were big skiers, so every winter we would go with mum and dad across France and into Switzerland somewhere. These lovely long road trips were ingrained in my DNA from a very young age. It definitely installed this love of road trips that I still have today.
That said, I never thought motorsports would be a part of my career. I was brought up in the country on a farm. No one in the family raced cars, only horses – my dad was a successful showjumper and polo player, my sister Gemma was on the British dressage team and my brother ended on the British polo team too. I honestly thought I might be a rider as well, until I started modelling.
My first car was a red Volkswagen Polo we nicknamed Doris. It was a run around car for the whole family really, but we lived in the West Country with a very long driveway and I was instructed to take the bins down to the end of the road every week. I used to do it in Doris with these kangaroo hops, spilling the rubbish everywhere! That was how I learnt to drive – on my own in a manual. I actually failed my first driving test for speeding – which is quite ironic really. But once I’d passed, I felt very confident on the road. I’m genuinely the happiest behind the wheel of a car.
From there though, modelling took off and cars took a back seat. However, I was in New York Fashion Week – possibly in the late 90s, early 2000s – when a friend of mine flew in for the Gumball rally. He said once I’d finished my modelling work for the week, I should come and sit in the back as they drove from New York to LA. I have to admit I wasn’t that interested in the cars but I did think it would be a good way to see America. The route was incredible – through Tennessee, Virginia and Texas – all these different states I'd never been to.
It turned out the most extraordinary cars were part of this rally – including Ferrari F40s, Lamborghinis and the first ever Koenigsegg. Everyone who did the rally at this time was so cool – people like Johnny Knoxville and Tony Hawk who were at the peak of their careers. All I kept thinking was “I need to be part of this.”
I flew back to the UK from LA and was asked to present at the GQ Awards. I was sitting on a table with Jeremy Clarkson – to be honest, I wasn't a massive fan of Top Gear simply because I was never in one place long enough in those days to be a regular Sunday night viewer. So I just said, “"Oh, I think you're the car guy. I've just done this trip," and started telling him everything I’d seen there. Eventually, Jeremy said, "Wow, you really like cars. Why don’t you come on the show?”
Back then, it was quite unusual to find women who were enthusiastic about cars. I turned up at the Top Gear studio not really knowing what the show was all about. I’d never been on a racetrack in my life. The Stig put me in the car, I went around and just thought, "God, I love driving fast. This is amazing." I beat everybody – including some really big petrolheads. The Stig came up to me later and said, "Look, you're really quite talented – you only did four or five laps and you beat everybody. You should race. You've got an eye for it." So I just went, "Why not?"
I started by getting a provisional racing license at Goodwood. Then, I was invited by Maserati to fly out to Fiorano to do an advanced racing course and got put through my paces with this amazing ex-Formula One driver called Ivan Capelli. They told me I was good enough to join their series – which was the Maserati Trofeo. So I got my racing license and started racing in Italy.
It was a European series and I was doing all the big races. We were the support race for around four or five Grand Prixs every year. It was a very steep learning curve but I ended up doing that for three or four years. It’s how my motorsports career all began. It’s funny but life suddenly hands you these new opportunities and I’m very much one of these people who loves to make the most of them. But I’d never have anticipated how much it was really going to change the trajectory of my working life.
I’ve been so lucky to get behind the wheel of some extraordinary cars. One I’ll never forget was a 1950s Ferrari 250 GT California Spyder Short Wheelbase. It’s just one of the most beautifully designed cars to ever exist. It was designed by legendary Italian car design firm Pininfarina and it's just stunning. They're so expensive and quite rare, so I never thought I'd get the opportunity to drive one but it did happen and it was one of the best filming days of my life.
If there’s a dream car I’d love to own, it would be a Lamborghini Revuelto. I suppose it's even a hypercar. It blew me away – it wasn't a usual Lamborghini either – not noisy, brash or ridiculous, just very well put together and an extraordinary drive. The power is unbelievable. It’s one of the best cars I’ve driven in a very long time.
The car I’m driving right now is a very practical one – a Ford Ranger Raptor. It’s a big, amazing truck that I can get all my horse feed into!
There’s actually incredible crossover between cars and fashion. It’s all about great design at the end of the day – something that’s well made, uses amazing materials and the quality of the workmanship. Adrenaline is something I’ve experienced in both industries too – when you’re about to walk the Alexander McQueen runway or when you’re behind the wheel of a car, especially on a racetrack.
I’m also an M&S ambassador at a time when M&S has become a sponsor of the Williams F1 race team. It’s the first time the company has gone into motor racing in any way and I've been very much working on that side of things. We did an amazing runway show along the pit lane at Silverstone recently – it’s just brilliant to see a British company supporting a British Formula 1 company. I'm so proud to be part of M&S and to get to do some great campaigns with them.
Everyone who enjoys driving or road trips needs to download New Roads. It’s an AI-powered app that helps you plan road trips – you can tell it: I want to go to Cornwall, stopping at Polzeath, visiting some great vintage clothing stores and an amazing restaurant before staying at a five-star hotel. It will just give you the whole itinerary, telling you how much fuel you need and where to stop.
My dream road trip would be in an Austin-Healey 3000. As for my dream driving companion, it’s difficult. I want to say my partner Jo or my son Indy but they’ll fight between them if I say one or the other! So I'm going to say David Attenborough. Then we can talk about the animals, trees and nature – I’d love to drive the Jurassic Coast with him and he can just talk to me about where we are and how beautiful our beautiful country is. I know it's boring but if I’m on my own, I just like listening to the engine most of the team – such a car geek! But I do like audiobooks sometimes…
The best driving advice I’ve ever been given is to look after your car. Nothing is more frustrating when you're on the side of the road broken down or with a flat tire. Make sure you know how to change your tire! Make sure all the levels are where they need to be before you set off. All these little things are so important – especially if you’re driving an older car.
The car with the most emotional memories for me was my first Ferrari – a 550. I just loved that car. It was one of ten, right-hand drive, land world speed record cars, so it was very rare. I probably had it for about four years, and then I got pregnant with Indy. Everyone told me I needed to get a proper car so I reluctantly swapped it for a Volkswagen Touareg. It was one of the saddest moments of my life – I think I sold it for about £70,000 (they now go for about £300,000) – but at least Indy was incredibly safe.
It’s nice to see that Indy also loves Formula 1. I took him to Silverstone for the first time with M&S and we had the best day. I managed to get pit passes and was running around saying hello to all my friends. I don't know whether he's going to drive but I think he might have a career in something related to motor racing. He's so smart – he could run a team.
As a woman, it’s so encouraging seeing things like F1 Academy taking off. There are also some really good F1 companies actively looking for more women to work on the engineering or more technical side like McLaren, Williams and Aston Martin. They're really at the forefront of supporting women within the motorsport industry. It's tough for women in motorsports still – a lot of doors are still closed in your face and you’re often forced to take a lot of stick. My advice is just keep going – keep moving forward and don’t give up on your dream. The companies and the automotive industry as a whole is changing, just maybe not as quick as we’d like. But it’s definitely happening.
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Marks & Spencer is the Official Travel Kit Partner of the Atlassian Williams F1 Team, dressing them for travel across the 2026 Formula 1 season with performance-led menswear from its Autograph collection. Watch the full M&S x Silverstone runway show here.
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