The Female-Backed Gin Brand We Love & A Once-In-A-Lifetime Prize

The Female-Backed Gin Brand We Love & A Once-In-A-Lifetime Prize

When it comes to stylish, female-friendly alcohol brands made for celebrations, Bloom Gin regularly tops our list. Created by one of the world’s leading authorities on gin, master distiller Joanne Moore, she’s won more awards for gin making than possibly anyone else on the planet – which can only mean you’re in good hands. Here’s more about the brand, including some of our favourite products – plus, your chance to win a once-in-a-lifetime hen do prize for you and your friends…
Photography: @BLOOMGIN


Where It All Started

More than a decade ago, BLOOM Gin's master distiller Joanne Moore was fed up with people telling her they didn’t like gin, so she decided to make one even the most ardent sceptic would like. Working with only natural ingredients, Joanne created the brand’s deliciously light London Dry gin – with soft nuances of chamomile, honeysuckle and pomelo – in turn, offering a fresh twist on an old classic. From there, the range has expanded and all of the gins are sugar-free – there's a vast selection of flavoured, fruity and floral gins, including Raspberry & Rose and Passionfruit & Vanilla Blossom.

The Brand's Ethos

Combining style with substance, the powers that be believed that BLOOM should be as natural as possible. Not only are all the bottles stunning to look at, but the brand also uses only the finest natural botanicals and flavourings for its gins. It’s also run by an all-female team, each bringing something different to the table, but all determined and united to make delicious gins that can be enjoyed at every type of celebration.

Want to know more about the products? Here are five of our favourites…​

London Dry Gin


First launched in 2009, consider this the brand’s signature bottle, which perfectly encompasses Joanne Moore’s vision to create a lighter tasting gin for everyone to enjoy. Combining the finest natural botanicals, it’s now a firm favourite among the new generation of gin lovers. Carefully crafted using chamomile, honeysuckle and pomelo as the three key botanicals, think of it a sophisticated gin renowned for its pure-tasting flavour and iconic bottle. It’s so good in fact, in 2019, it won the Global Traveller Retail Spirits Masters Silver Medal and Independent Spirit Challenge Silver Medal. Serving suggestions include plenty of ice and fresh strawberries for garnish.

Alcohol content: 40% per 100ml
Calories: 221 per 100ml

Available here

Raspberry & Rose Gin


Pink gin might be all the rage, but this is done differently. Made with sweet, rich flavours of raspberry balanced with the delicate bitterness of rose, it’s wonderfully fruity, while still being light on the palate. The distinctive notes of soft brambled raspberry is followed by floral rose tones with a hint of citrus and juniper in the background. Top this up with lemonade and add a handful of fresh raspberries to garnish for a refreshing, fruity tipple that instantly transports you to a beautiful English garden.

Alcohol content: 40% per 100ml
Calories: 219 per 100ml

Available here

Passionfruit & Vanilla Blossom Gin With Soda


Made with zero sugar, this drink is infused with the sweet, exotic flavours of BLOOM Passionfruit & Vanilla Blossom Gin, perfectly mixed with a refreshing sparkling soda water. Starting with a core of delicious, sharp passionfruit followed by creamy vanilla blossom, the expert combination creates a subtle sweetness with an irresistibly smooth finish. Serve it with plenty of ice and a lemon wedge.

Alcohol content: 6.5% per 100ml
Calories: 57 per 100ml

Available here

Rose Lemonade


Made with BLOOM’s signature London Dry Gin, this drink has been premixed with rose lemonade to create a fresh and delicious alternative to a classic G&T. A bestseller and favourite of Master Distiller Joanne Moore, the rose lemonade has been made using honeysuckle, chamomile and pomelo. Simply pour this over ice to appreciate the delicate floral notes. A refreshing drink for any occasion.

Alcohol content: 6.5% per 100ml
Calories: 71 per 100ml

Available here

Want to be in with a chance of winning a once-in-a lifetime prize? Read on...

A Once-In-A Lifetime Prize For Your Hen-Do

With Covid-19 wreaking havoc for many, BLOOM Gin wants to ensure 2021 is 
filled with happier memories by offering brides-to-be and their friends
 the chance to WIN a post-lockdown hen do celebration to remember.

What Can You Win?

BLOOM Gin is giving away a bunch of exciting prizes, including:

1. The #LIVEFULLBLOOM Grand Prize 

A trip to London for one lucky bride and five hens, with one night’s accommodation and train travel included. The hen party will also all receive festival tickets to keep the party going at a later date.

2. 30 BLOOM Gin Bride Tribe Party Packs 

30 additional winners will receive a BLOOM Gin party pack, containing everything you need to get the good times rolling, including:

  • 1 x bottle of BLOOM London Dry Gin (70cl)

  • 1 x case of BLOOM Gin miniatures (5cl)

  • 1 x Bride-to-be and bride tribe sashes 

  • 6 x BLOOM COPPA glasses

  • BLOOM Gin paper cups

  • Balloons & bio-degradable confetti 

  • BLOOM Gin sunglasses

  • 1 x BLOOM ice bucket

3. 50 Bottles Of BLOOM London Dry Gin (70cl)

50 runners-up will also win a bottle of the brand’s signature gin, London Dry, which is made using only natural botanical ingredients, and has won multiple awards for its flavour. 

How Do You Enter?

Simply visit and tell them why you deserve to WIN one of these ultimate hen do experiences. You can also nominate someone you know, if you want to keep it as a surprise. One entry per person, although each person within the hen party can enter on behalf of the bride. 

Terms & Conditions apply. Entrants must be aged 25 or over. Entries are open now and close at midnight on 23rd March 2021.

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