Welcome back to SheerLuxe BTS. This time, we take you behind the scenes on our journey to build & launch the new SheerLuxe Community App. First, join the marketing team during their initial meetings with our agency The Dots, and their founder Pip. We give you an insight into how & why we started this project, and Lucielle also takes us through the goodie bags she’s packing for our founding members before the wider team then gets a first look at the app’s layout & functionality. We then chat to Georgie about her motivation & reasoning behind transitioning our SheerLuxe Community website hub over to an app space. Finally, we start setting up for our app launch party in the office, where we pack some goodie bags, decorate the space & prepare food & drinks, until over 80 of our founding members join the team to celebrate the launch of the app.