Product Spotlight: Oribe Dry Texturizing Spray
Product Spotlight: Oribe Dry Texturizing Spray

Product Spotlight: Oribe Dry Texturizing Spray

Oribe’s Dry Texturizing Spray has won more than 40 beauty awards to date – including one of our own. Its firm hold and unique texture have made it a beloved product in the beauty world, and today, a single can is sold once every 90 seconds globally. Here’s why it deserves a place in your haircare kit…
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.

What It Is

The brainchild of renowned editorial stylist and salon owner Oribe Canales and co-founder Daniel Kaner, it’s best to think of Oribe’s Dry Texturizing Spray as a dry shampoo upgrade. A favourite among hairstylists and beauty insiders, alike, it’s designed to add volume and texture, but its oil-absorbing capabilities are also impressive. Using a translucent formulation and patented polymers, it soaks up excess moisture from the roots, giving hair a fresher, more revitalised look. Unlike other sprays, it never leaves hair feeling crunchy or stiff, while the non-dulling, lightweight formula also protects colour and shine to help hair look healthy and full. 

Why Insiders Rate It

This cult dry shampoo is an award-winner for a reason. Celebrity hairstylist and fan Patrick Wilson explains: “It does exactly what it says on the tin. While offering a buildable amount of volume, it remains malleable, and hair still looks and feels natural.” He also credits the invisible formulation for its success: “I love that it doesn’t leave any tell-tale powdery residue on the hair, leaving it feeling touchable and soft.”

Why It’s Unique

Polymers called ‘zeolite crystallines’ work like tiny sponges to absorb dirt, oils and odours, while a blend of mango and aloe extracts hydrate, smooth and nourish the hair. Humectants and sunflower seed extract are what help you achieve that signature Oribe shine and body. Meanwhile, kiwi extract nourishes to retain the hair’s natural moisture balance, while ginger root extract softens and strengthens strands from root to tip. Finally, the brand’s specialty copolymer blend is what gives the product its powerful hold, while Oribe’s signature complex of watermelon, lychee and edelweiss flower protects the hair from oxidative stress, photoaging and the deterioration of natural keratin.

How To Use It

Focus the spray directly at the root, then flip your hair over and blast it with a hot hairdryer for a few minutes. Finish with a blast of cool air to hold everything in place. You’ll find it leaves hair feeling fresher and cleaner. Alternatively, spray it into dry hair, directly targeting the areas where you want extra volume – then style as desired.

How To Get The Most Out Of It

“Although typical dry shampoos work for hair that needs refreshing after a few days post wash, I actually love to use this on freshly washed hair when it looks too shiny or soft,” days Patrick. “It will add volume, absorb excess oils and give the hair some oomph without feeling too gritty. Always give the can a good shake before you spray and try using the butterfly technique, where you drop different layers of the hair into the mist as you go. Then with your hairdryer, blow the hair upwards on a cold setting: this will disperse the spray and leave your hair looking sexy and sultry.” 

Finally, What the Brand Says…

“The Dry Texturizing Spray was designed with a specific need in mind: to deliver texture and volume with shine,” says Daniel Kaner, Oribe co-founder and president. “When it launched in 2010, there was nothing quite like it on the market.” The product itself is said to be inspired by Oribe Canales’ unique character, to which Daniel says: “He was glamorous and a true artist, with an intense personal style many think of as ‘rough luxury’ – Savile Row suits with full sleeve tattoos.” This year, the brand will honour the late Oribe Canales with a limited-edition designed bottle, featuring a colourful illustration of the founder by New York-based artist Alvaro.


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