CREATED IN PARTNERSHIP WITH FLANNELS BEAUTY
You Can Try Products Privately
Always looking to push the boundaries, FLANNELS are launching a new concept no one has thought of before. Their new ‘beauty changing rooms’ offer customers total privacy and a safe space to try beauty products in their own time and without the pressure of other customers or sales staff. Not only can you experiment with different colours and formulas, but you can do so with bright lighting and comfortable seating so you can relax completely. As with clothes, you can always ask an adviser to help you if you need a different shade or want to try a different formula – they’re on hand to help.
They're Expanding Further Regionally
Expanding on FLANNELS’ regional presence and following the opening of FLANNELS Sheffield (the first regional flagship for the brand), FLANNELS will be opening further flagships in Leicester and Liverpool later this year. For the first time ever, they’ll be stocking some of the most iconic and luxurious beauty lines – think Chanel, Augustinus Bader and Creed – which have previously only enjoyed a limited regional presence. It means you can now shop multiple brands at multiple price points with ease – including niche finds, pharmacy brands and newer names, too.
The Offering Is Vast & Suitable For All
FLANNELS is one of the first to offer a bit of everything. From niche brands to up-and-coming names, you’ll find everything under one roof – think of it like our version of Sephora. Inside, you can expect to sample fragrances from houses like Le Labo, Creed and Jo Malone, while the make-up offering includes cult classics like Charlotte Tilbury and Nudestix, as well as brands like Natasha Denona and Patrick Ta. Expect to find plenty of tools and handy staples available, too – a must-visit destination for both the beauty obsessed and beauty curious.
The Stores Include Special Beauty Experiences
Changing rooms aside, FLANNELS has also introduced the 'FLANNELS Beauty Bar,' otherwise known as ‘discovery spots’. Designed to let you browse different trends, products and exclusive beauty collaborations, you can become acquainted with everything current in beauty, while enjoying a coffee or glass of fizz. The Beauty Bar will also serve as a spot for local nail artists to bring in clients for manicures. In addition, Flannel’s will also offer a ‘Beauty Starring You’ service – a personal shopping service during which a completely unbiased shop floor expert will help you navigate all the options available. If you can’t yet reach a store, the online offering is just as impressive. You’ll find a host of video tutorials, easy-to-follow advice, and product recommendations for a seamless shopping experience.
They’ll Be Stocking Some Of Our Favourite Buys
As mentioned, the offering is vast, but what’s really exciting is the fact FLANNELS have tapped into everyone’s needs and wants. There are plenty of cult heroes stocked – like Escentric Molecules 01, Tom Ford’s Ombre Leather and Charlotte Tilbury’s popular lipsticks – but for every icon available, there’s also some niche heroes we can’t get enough of, too. Think Maison Margiela and their compliment-worthy scents, Jouer Cosmetics and their best-selling High-Coverage Concealer, and Olaplex’s much-famed hair essentials that guarantee you results. We’ll be stockpiling Tan-Luxe’s incredible tran drops, as well as NudeStix’s Blush sticks, too.