Behind The Scenes At A SheerLuxe X Ascot Dinner
Behind The Scenes At A SheerLuxe X Ascot Dinner

Behind The Scenes At A SheerLuxe X Ascot Dinner

Say the words ‘world-class racing’ and there’s one name that springs to mind. Ascot. To celebrate the legendary racecourse’s coolest day out and the SheerLuxe Green Carpet that will be at the QIPCO King George Weekend on 29th July this year, we hosted an intimate dinner at iconic Mayfair restaurant 34 for some of the industry’s most in-the-know tastemakers. Here’s who was there, what they wore and why this isn’t a summer event to be missed.

Created in partnership with ASCOT

Presenters Aly Vance and Scott Wimsett.

Trend-led florist GLORIA FLOWERS was commissioned to DRESS THE EMIN ROOM and a jazz band trio performed while guests sipped on MOËT & CHANDON CHAMPAGNE.

SL's Mia Luckie, Charlotte Collins & Georgie Coleridge Cole; floral arrangements by Gloria Flowers.

Aly Vance and Georgie Coleridge Cole gave guests all the details for July's fashion-forward event.

From L to R Clockwise: Olivia Cox; Charlotte Williams; Marilyn & Skye McAlpine; Cyrill Ibrahim; Olivia Wayne & Harriet Hunt.

Official Ascot sponsor LK BENNETT – who dressed event co-host Aly Vance on the night – also PROVIDED THE TREAT FOR THE GOODY BAGS.

Guests enjoyed a three-course menu, including seasonal fruits with sorbet; Nana Acheampong was among the tastemakers at 34.

Ascot's Alexandra Bertram and fashion presenter Scott Wimsett toast the night ahead.

What To Know About QIPCO King George Weekend On Friday 28th and Saturday 29th July...

Less formal than Royal Ascot, but a key fixture in the global racing calendar, the QIPCO King George Weekend is a quintessentially English event. Focusing on fashion, food and sport, it is ideal for groups and celebrations. Alongside entertainment from DJ Yasmin Evans, SheerLuxe will be there on Saturday 29th July to host the SheerLuxe Green Carpet on the lawns surrounding the Bandstand – where racegoers will be invited to create a short video clip showing off their outfits.

Even better, SheerLuxe readers can take £5 OFF a Queen Anne Enclosure ticket for either the Friday or Saturday of the QIPCO King George Weekend using the code ‘SL5OFF’. The offer applies to up to four tickets per person and must be booked before midnight on 27th July.

To book your tickets, visit

Photography by: Cleo Glover

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